Evaluating our community outreach for 2024 local council elections

Screenshot from a YouTube video: Asvin, our multicultural engagement coordinator, explains our community outreach program.

We delivered the democracy ambassador program for the 2024 local council elections. The program aims to increase electoral literacy and participation in 5 priority communities:

  • culturally and linguistically diverse (CALD) communities
  • people with disabilities
  • young people
  • people experiencing homelessness
  • Aboriginal and Torres Strait Islander communities.

We trained 22 community members as democracy ambassadors. The democracy ambassadors delivered 238 peer-to-peer electoral education and enrolment sessions to over 10,000 community members.

After a democracy ambassador session, almost all participants said they:

  • knew how to vote correctly (99%)
  • understood they could ask for help to vote (86%, almost double than before the session)
  • felt confident filling out a ballot paper (95%, more than double before the session).

A total of 459 people from priority communities enrolled to vote at an outreach session and 401 voted (87.36% participation rate).

If you want us to increase electoral participation in your community, you can book a free Be heard information session with us today.

Bringing community voices to the VEC

Transcript

Before I answer that, I would like to introduce myself.

My name is Asvin Phorugngam.

I have been working for the VEC for the last 11 years.

I came from Thailand, and my role is Multicultural Engagement Coordinator.

My role is a good combination of being inside, doing lots of admin,

doing lots of creativity around project work.

I think I find it more joyful to be out there with the community,

to work with the community, to offer our services and products out there,

to listen to their concerns, and to bring their concerns back to the organisation

for products improvement or create something that is absolutely, totally new

for the organisation to actually respond to people’s needs.

To go out to the community, like I mentioned before, to listen,

and bring their concerns back, and then for us to be able to create

a program, process, or mechanism to that make their lives better

to participate in election.

That is really important.

And plus, being seen that the VEC is out there by myself

and other team members, and other democracy ambassadors,

it builds trust.

For multicultural community members out there,

we offer free voter education sessions.

Our democracy ambassadors are also part of our program.

They speak up to 20 languages.

So we can deliver sessions in-languages.

So that’s a great thing.

We also have in-language videos that we create

and we share them across the state of Victoria.

We also have in-language translation content on our website.

And we have this great social media team to help us to make that happen.

On election day, when I

because I love working on election day

and be kind of a queue control person.

I get to chat with people, I get to hear their concerns,

I get to hear everything, I get to help people,

I get to warning them on what’s coming up

and how long the queue is going to be for.

That’s number one, to actually be with the people.

And to also see that, all the planning actually be implemented.

Sometimes, we implement it very, very well.

Sometimes not.

I’m also looking for the ‘nots’ very well

because I can bring it back to the organisation.

Again that, next time how can we improve that.

Another one is first time voter.

When they turn 18, for the first time, they get to vote.

It’s a joy to watch them,

you know, to watch their parents speak about it

and to watch them to see that they voted and that kind of thing.

Some of them doing selfies, which is great.

We love young people do selfies when they go to vote on election day.